Katie Werhner Fig & Willow Boutique in Jacksonville, FL

Episode 28: Our guest is Katie Werhner, the mom behind Fig & Willow Boutique. In this episode we chat with Katie about what it’s like to own your own shop, finding that balance with motherhood and business ownership, and the big plans she has for the future of Fig & Willow.

Episode 28: Show Notes

Fig & Willow Boutique

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Follow Katie on Instagram

Episode 28: About our Guest

Katie Werhner the Jacksonville mom behind Fig & Willow Boutique

Katie Werhner, a busy mom of 3 and owner of Fig & Willow Boutique. I started this boutique to offer a place to shop for the every day modern mama, offering elevated essentials no matter your phase of life. I truly love helping women feel amazing with what they’re wearing. I never have a dull moment, my days are jam packed with family and business, but I wouldn’t have it any other way. I’m so passionate about being a mom and owning Fig & Willow, there’s no true work/life balance but I’m finding my own that works for us.

About Fig & Willow Boutique

Fig & Willow Boutique

Fig & Willow opened their doors in November of 2016 when owner, Katie Werhner had a vision to bring affordable fashion-forward clothing for the everyday woman! They believe a great day starts with a great outfit. As fashion is ever changing they want everyone to be able to afford to fill their closets with new & pretty things. With the positive responses to their boutique clothing, they knew taking our boutique online was needed, shopfigandwillow.com launched in February of 2017. 

As an emerging brand Fig & Willow currently operates two brick & mortar stores nestled in the heart of Neptune Beach and San Marco, Florida along with our online store. Fig & Willow is a small business run all by women and they look forward to providing you with your next favorite outfit.

Looking for more great interviews with Jacksonville moms?

Katie Werhner Fig & Willow Boutique in Jacksonville, FL


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